CHATGPT & other AI tools
CHATGPT & other AI tools
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The University of South Carolina AI Index / JULY 2024 16 CHATGPT & OTHER AI TOOLS The survey indicates that awareness of ChatGPT, a generative AI tool, varies significantly among respondents. While 25% of the public has heard a moderate amount about AI tools, half of the sample, 50%, has either heard only a little (33%) or nothing at all (17%).
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The University of South Carolina AI Index / JULY 2024 17 Figure 13 Source: Summer 2024 USC AI Index. Question - How much, if anything, have you heard about ChatGPT, an artificial intelligence (AI) tool used to create text? In contrast, among younger individuals, the number of those who have heard about AI tools (more specific, about ChatGPT) is double compared to the sample average, highlighting a significant generational gap in awareness and familiarity with generative AI technologies. Figure 14 Source: Summer 2024 USC AI Index. Question - Do you think it is acceptable for professionals to use ChatGPT or other AI tools for... The survey results indicate varying levels of acceptance for professionals using ChatGPT or other AI tools. A significant majority, 73%, find it acceptable for translation or summarization tasks, while 64% support using AI for generating ideas, and 60% for creating content for communication. However, a notable minority remains skeptical, with 27% to 40% of respondents not considering it acceptable. This skepticism is particularly pronounced among those unfamiliar with these tools, reflecting a broader reticence towards AI among less informed individuals. 64% 73% 60% 36% 27% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Generating ideas Translation or summarization Creating content for communication Using AI for communication tasks is mostly accepted Yes No Not at all 17% A little 33% A moderate amount 25% A great deal 8% A lot 17% Half of the Americans have not heard a lot about AI
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The University of South Carolina AI Index / JULY 2024 18 Figure 15 Source: Summer 2024 USC AI Index. Question - Do you think it is acceptable for professionals to use ChatGPT or other AI tools for...Results for people who thinks that AI has either a positive or negative effect in our society. 61% 22% 55% 25% 59% 29% 14% 52% 20% 48% 14% 48% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes, for Generating ideas No, for Generating ideas Yes, for Translation or summarization No, for Translation or summarization Yes, for Creating content for communication No, for Creating content for communication Those who trust the positive impact of AI are more likely to agree with its use for various tasks Positive effect of AI in society Negative effect of AI in society
Using AI tools for different tasks
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The University of South Carolina AI Index / JULY 2024 19 USING AI TOOLS FOR DIFFERENT TASKS Figure 16 Source: Summer 2024 USC AI Index. Question - Have you ever used ChatGPT or other AI assistants to help with your work or study? The survey reveals that 38% of respondents have used AI tools like ChatGPT for work or study purposes. This includes 12% who have used it for work, 10% for studying, and 15% for both work and studying. Usage is above average among younger individuals, people from the Western region of the United States, and those with medium to high income levels. This demographic insight suggests that familiarity and comfort with AI tools are higher among these specific groups. Figure 17 Source: Summer 2024 USC AI Index. Question - Have you ever used ChatGPT or other AI assistants to help with your work or study? Responses for each age group in the sample 13% 22% 26% 14% 19% 6% 37% 28% 9% 9% 9% 7% 17% 24% 18% 26% 10% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65+ years old Usage of AI is higher among young generations Yes, for work Yes, for studying Yes, for both work and studying No, I have not done this 12% 10% 15% 63% 0% 10% 20% 30% 40% 50% 60% 70% Yes, for work Yes, for studying Yes, for both work and studying No, I have not done this 38% of respondents have used AI tools like ChatGPT
ChatGPT vs. other AI assistants
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The University of South Carolina AI Index / JULY 2024 20 Figure 18 Source: Summer 2024 USC AI Index. Question - What are the main barriers to adopting AI in your work or study? Choose the most important one… Among the reasons cited by those who have not used AI tools, the dominant argument is a lack of trust, mentioned by 46% of respondents. This is followed by a lack of skills, noted by 24%. The cost is a concern for only 9%, likely because many of these tools are currently available for free. This means that lack of trust and knowledge are the primary barriers to AI adoption, rather than financial constraints. CHATGPT VS. OTHER AI ASSISTANTS Figure 19 Source: Summer 2024 USC AI Index. Question - Which type of AI assistant have you used? (Select all that apply) The survey results show that ChatGPT dominates the usage among AI assistants, with 29% of respondents reporting having used it. Usage is higher across all active age groups. Google Gemini (or Bard) and Microsoft Copilot (or Bing) are used by 13% and 11% of respondents, respectively. Notably, these tools are more commonly used Cost 9% Complexity 8% Lack of skills 24% Lack of trust 46% Other (specify) 13% Trust and knowledge play a role in AI adoption 29% 13% 11% 3% 2% 0% 5% 10% 15% 20% 25% 30% 35% ChatGPT Google Gemini (or Bard) Microsoft Copilot (or Bing) Anthropic Claude Other (specify) ChatGPT dominates the usage among AI assistants
AI tools across industries
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The University of South Carolina AI Index / JULY 2024 21 by individuals aged 45-55 and those working in engineering and scientific industries. Anthropic Claude is used by 3%, and other AI assistants account for 2% of the usage. These trends highlight ChatGPT's broad appeal and the specific preferences for other AI tools within certain professional demographics. AI TOOLS ACROSS INDUSTRIES Figure 20 Source: Summer 2024 USC AI Index. The results of using different types of AI tools, for different industries These findings highlight that professionals in science and technology are the most frequent users of AI tools, followed by those in sales, communication, and finance sectors. This distribution reflects the varying needs and adoption rates of AI technologies across different fields. 23% 30% 20% 37% 39% 31% 48% 61% 47% 53% 6% 4% 8% 13% 18% 18% 12% 14% 17% 34% 5% 6% 11% 12% 10% 18% 5% 3% 15% 28% 0% 20% 40% 60% 80% 100% 120% 140% Services (e.g., restaurant, caretakers, tourism etc) Creative Arts (e.g., art, design, entertainment, music) Education and Training (e.g., teaching, educational content creation) Production and Manufacturing (e.g., agriculture, industrial production, manufacturing) Legal and Administrative (e.g., legal services, administrative support) Healthcare and Wellness (e.g., medical services, mental health) Finance and Banking (e.g., banking, investment, insurance) Communication and Media (e.g., journalism, public relations, broadcasting) Sales and Marketing (e.g., retail, advertising, market research) Science and Engineering (e.g., research and development, engineering) AI assistant distribution accross industries ChatGPT Google Gemini (or Bard) Microsoft Copilot (or Bing) Anthropic Claude
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The University of South Carolina AI Index / JULY 2024 22 Figure 21 Source: Summer 2024 USC AI Index. Level of use of 4 AI tools & level of satisfaction with using this AI The survey results indicate varying levels of satisfaction with different AI assistants when recalculating the proportions of dissatisfied users. - ChatGPT: 29% of respondents have used it, with 22% expressing satisfaction. This leaves 7% who are dissatisfied, which translates to 24% of ChatGPT users. - Google Gemini (or Bard): 13% have used it, with 9% satisfaction, leaving 4% dissatisfied, or approximately 30% of its users. - Microsoft Copilot (or Bing): 11% of respondents have used it, with 9% satisfaction, resulting in 2% dissatisfaction, or about 18% of its users. - Anthropic Claude: 3% have used it, with 1% satisfaction, leaving 2% dissatisfied, translating to approximately 67% of its users. Among these four AI tools, Microsoft Copilot has the lowest proportion of dissatisfied users at 18%, indicating the highest overall user satisfaction compared to the other AI assistants. ChatGPT Google Gemini (or Bard) Microsoft Copilot (or Bing) Anthropic Claude Type of AI assistant used 29% 13% 11% 3% Satisfaction with using this AI 22% 9% 9% 1% 29% 13% 11% 3% 22% 9% 9% 1% 0% 5% 10% 15% 20% 25% 30% 35% Microsoft Copilot has the lowest proportion of dissatisfied users
The effects & challanges of using AI tools
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The University of South Carolina AI Index / JULY 2024 23 THE EFFECT S & CHALLANGES OF USING AI TOOLS Figure 22 Source: Summer 2024 USC AI Index. Question - How has this AI assistant affected your productivity at work or study? The survey results indicate that AI tools have generally improved productivity for about two-thirds of the respondents. For ChatGPT users - 68% reported increased productivity. For Google Gemini users: 75% experienced improved productivity. And for Microsoft Copilot users: 76% saw productivity gains. This suggests that those who have used AI tools report higher productivity scores overall. Among these tools, Microsoft Copilot users reported the highest improvement in productivity. This indicates a strong correlation between the use of AI assistants and perceived enhancements in work or study efficiency. Significantly improved 22% Somewhat improved 42% Somewhat worsened 11% Significantly worsened 1% Neither improved or worsened 24% 64% of people experienced increased productivity with AI
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The University of South Carolina AI Index / JULY 2024 24 Figure 23 Source: Summer 2024 USC AI Index. Question - Have you faced any of the following challenges in integrating AI into your work or study? (Select all that apply) The survey results indicate that the most common challenges in integrating AI into work or study involve the complexity of requests and the need for constant corrections, each cited by 13% of respondents. This suggests that users (those responding) already have some experience using these tools. 12% mentioned that AI does not understand or respond appropriately to complex requests. Other issues include AI not being reliable (7%), responding too slowly (6%), not maintaining privacy or confidentiality (5%), and hallucinating (inventing stuff that is not real) (5%). Younger respondents provided more answers to this question than older respondents, confirming that the newer generations use these tools more extensively. This trend highlights the growing adoption of AI tools among younger demographics, who are more likely to encounter and report these challenges. 0% 5% 5% 6% 7% 12% 13% 13% 0% 2% 4% 6% 8% 10% 12% 14% Other (please specify) AI is hallucinating (inventing stuff that is not real) AI does not maintain privacy or confidentiality AI responds too slowly AI is not reliable AI does not understand or respond appropriately to complex requests AI responses need a lot of correcting I have not experienced any challenges Main challenges when using AI for work or study
Using AI tools for communication
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The University of South Carolina AI Index / JULY 2024 25 USING AI TOOLS FOR COMMUNICATION When examining the differences across industries, notable variations emerge. Communication and Media lead the way, with 71% of respondents using AI tools for content creation. This high engagement might suggest the industry's reliance on AI for enhancing productivity. Half of those working in communications and media admit to using these AI tools daily, highlighting their integral role in the industry. The trend reflects the industry's rapid adoption and integration of AI technologies. Figure 25 Source: Summer 2024 USC AI Index. Question - Have you ever used ChatGPT or other AI assistants to help with creating communication content? Services follow with 50%, indicating a balanced adoption rate for content creation purposes. In Science and Engineering, 47% have utilized AI tools. In contrast, Healthcare and Wellness 13% 25% 27% 28% 33% 36% 37% 39% 46% 47% 50% 71% 87% 75% 73% 72% 67% 64% 63% 61% 54% 53% 50% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other industry Healthcare and Wellness Education and Training NATIONAL AVERAGE Creative Arts Finance and Banking Legal and Administrative Production and Manufacturing Sales and Marketing Science and Engineering Services Communication and Media Differences in adopting AI tools for industries Yes (for work/study) No, I have not done this 11% 8% 9% 72% 0% 20% 40% 60% 80% Yes, for work Yes, for studying Yes, for both work and studying No, I have not done this 28% have used ChatGPT or other AI assistants to help create communication content Figure 24 Source: Summer 2024 USC AI Index. Question - Have you ever used ChatGPT or other AI assistants to help with creating communication content?
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The University of South Carolina AI Index / JULY 2024 26 show a lower adoption rate at 25%. Similarly, in Education and Training, where the respondents were primarily educators and not students, only 27% admitted that they have used AI tools, suggesting a cautious approach towards AI in educational content creation. Thus, while AI is embraced in certain industries for its productivity and creative potential, others remain hesitant, potentially due to specific industry challenges or concerns. Figure 26 Source: Summer 2024 USC AI Index. Question - Have you ever used ChatGPT or other AI assistants to help with creating communication content? The survey reveals that students are the primary beneficiaries of AI tools like ChatGPT, with 61% using them for creating communication content. Following closely are white- collar professionals, such as office workers and managers, with 40% utilizing these tools. Blue-collar workers also show notable usage at 45%, indicating that AI tools are beneficial across a range of professions. In contrast, homemakers (16%), the unemployed (9%), and retirees (9%) report significantly lower usage rates, highlighting a clear divide in AI tool adoption based on occupation. 9% 9% 16% 28% 29% 40% 45% 61% 91% 91% 84% 72% 71% 60% 55% 39% 0% 20% 40% 60% 80% 100% Retired Unemployed Homemaker NATIONAL AVERAGE Freelancer (independent contractor, gig worker) White-collar professional (e.g., office worker, manager, professional) Blue-collar worker (e.g., manual labor, tradesperson) Student Differences in adopting AI tools for occupations Yes (for work/study) No, I have not done this
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The University of South Carolina AI Index / JULY 2024 27 Figure 27 Source: Summer 2024 USC AI Index. Among the 28% of respondents who reported using AI tools like ChatGPT - What types of communication-related tasks do you use ChatGPT or other AI assistants for? (Select all that apply). 292 responses (people who used AI tools for communication content) This data reflects the diverse applications of AI tools among users who regularly incorporate them into their workflows, focusing mainly on idea generation and summarizing content. More complex tasks like programming or art generation are a target for a much smaller group of respondents. 1% 5% 5% 6% 6% 6% 7% 8% 8% 13% 15% 0% 2% 4% 6% 8% 10% 12% 14% 16% Other (specify) Programming (e.g., code, software development) Art (e.g., digital art, illustrations) Web or blog articles Scripts for videos or reports Writing press releases Creating bulletpoints for some concepts Email campaigns Writing social media posts Summarising links or longer texts Generating ideas Main uses for AI tools
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The University of South Carolina AI Index / JULY 2024 28 Figure 28 Source: Summer 2024 USC AI Index. Question - How effective do you find AI assistants in aiding your content creation process for communication tasks? 292 responses (people who used AI tools for communication content) Among those who reported using AI tools for content creation, nearly half (48%) consider them to be effective, while 30% find them moderately effective. Only 22% of users are dissatisfied, deeming the tools not effective. This indicates that a significant majority of users appreciate the value and efficiency AI assistants bring to their communication tasks, so far. NOT EFFECTIVE, 22% EFFECTIVE, 48% Moderately effective, 30% Most users appreciate the AI tools as effective