Sampling, Credits
Descriptives of the sample. Weighting
Source: page-040.txt
The University of South Carolina AI Index / JULY 2024
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DESCRIPTIVES OF THE SAMPLE. WEIGHTING
The Summer 2024 USC AI Index was conducted June 27 – July 3, 2024, by the College of Information and
Communications at University of South Carolina, using Qualtrics panel respondents. This poll is based
on a nationally representative probability sample of 1,061 adults ages 18+.
The margin of sampling error is plus or minus 3 percentage points at the 95% confidence level, for results
based on the entire sample of adults. The margin of sampling error takes into account the design effect.
The margin of sampling error is higher and varies for results based on sub-samples. Sampling error is only
one potential source of error. There may be other unmeasured non-sampling errors in this or any poll. In
questions that permit multiple responses, columns may total substantially more than 100%, depending
on the number of different responses offered by each respondent.
The study was conducted in English. The data were weighted by age, gender, household income, Census
region, education, occupation, race/ethnicity. We did not weight the sample by vote.
The demographic benchmarks came from 2023 Current Population Survey (CPS) from the US Census
Bureau.
Age. How old are you?
Valid Percent
18-24 years old 12.0
25-34 years old 17.5
35-44 years old 16.0
45-54 years old 15.1
55-64 years old 16.6
65+ years old 22.9
Gender. How do you describe yourself?
Valid Percent
Male 50.3
Female 49.2
Other .5
Region (based on ZIP Code & US Census)
Valid Percent
Midwest 21.0
Northeast 17.0
South 38.0
West 24.0
Education. What is the highest level of education you have completed?
Source: page-041.txt
The University of South Carolina AI Index / JULY 2024
40
Valid Percent
Some high school or less 9.0
High school diploma or GED 28.0
Some college, but no degree 15.0
Associates or technical degree 10.0
Bachelor’s degree 24.0
Graduate or professional degree
(MA, MS, MBA, PhD, JD, MD, DDS etc.) 14.0
Occupation. What best describes your current occupation? - Selected Choice
Valid Percent
Student 7.4
White-collar professional 30.0
Blue-collar worker 13.2
Freelancer 3.0
Retired 25.3
Homemaker 6.0
Unemployed 11.1
Other (please specify) 4.1
Income. What was your total household income before taxes during the past 12 months?
Valid Percent
Less than $25,000 17.1
$25,000-$49,999 19.8
$50,000-$99,999 28.3
$100,000-$199,999 27.4
More than $200,000 7.4
Race / ethnicity
Valid Percent
AmericanIndian&Other 7.4
Asian&Pacific 6.7
Black 11.1
Hispanic or Latino 18.5
PHOTOGRAPHY CREDITS
Source: page-042.txt
The University of South Carolina AI Index / JULY 2024 41 Hawaiian or Other Pacific Islander 2.2 White 54.1 Figure 39 Source: Summer 2024 USC AI Index. Questions - In politics TODAY, do you consider yourself a Republican, Democrat, or independent? Recoded categories There is an increase proportion of independents and a lower ratio of Republicans, as compared with other studies. We did not weight the sample, based on the vote or political preferences. PHOTOGRAPHY CREDITS COVER: Steve Johnson/Unsplash P. 2: Omar Houchaimi/Pexels Pp. 3-4: Tara Winstead/Pexels P. 7: Kevin Ku/Pexels P: 17: Growtika/Unsplash P. 29: Pavel Danilyuk/Pexels P. 33: Pixabay/Pexels Republicans 33% Democrats 49% Other 18% Political option